Condinho e Monstros LeBluE
Character design created for a children's healthcare product line and brand identity. The project involved developing a main mascot and an original cast of characters designed to encourage healthy habits through playful storytelling. Besides the character designs, I also contributed to the visual universe and promotional materials created for the brand.
Each character represents a LeBluE product, with shapes, colors, and personalities inspired by its function and packaging. Together, they form a playful cast that encourages healthy habits through fun and engaging storytelling.
Condinho is the brand's main mascot. His design blends classic little vampire references with sportswear, magical accessories, and the brand's signature colors. Created to represent health, fun, and movement, his look conveys energy, warmth, and adventure
Mr. Pomada represents the diaper rash cream. His rounded silhouette, creamy texture, and warm expression were designed to communicate comfort, protection, and care while visually reflecting the product's purpose.
Fraldinha represents the diaper product. Her soft, rounded body conveys comfort, while her stretchable arms reference diaper tabs, creating a clear visual connection to the product.
Lencinho represents the wet wipes. Her body resembles a soft cloth, complemented by aloe vera leaves that reference the product's key ingredient. Her shy and caring personality reinforces a feeling of gentleness and comfort.
Shan and Poo represent the shampoo and conditioner. The siblings have contrasting personalities and hairstyles that visually communicate each product's benefits: volume and bubbles for one, smoothness and hydration for the other.
The characters were also applied to promotional items, including a memory game and puzzle, expanding the brand's universe and strengthening children's connection with the character cast.
